Magda Zmysłowska
Founder
Owner of the Agency
Chairwoman of the Supervisory Board
Founder and principal shareholder of PRIMUM Public Relations. Formerly the President and now the Chairwoman of the Supervisory Board and strategic advisor.
A graduate of cultural anthropology at the University of Warsaw and a marketing and management program at the Kozminski University. In 1992, she shifted her career from academia and teaching at the Department of Ethnography and the European Centre of the University of Warsaw to the challenges posed by the modern market economy. She is a co-author and former director of the Polish Promotional Program “TERAZ POLSKA”—the first nationwide marketing initiative promoting the best Polish products and services, carried out under the patronage of the President of Poland.
At PRIMUM PR, she is responsible for projects in areas of high social and economic sensitivity and provides advisory support on strategic and crisis-related issues. Her deep expertise lies in the healthcare system. She is personally involved pro bono in supporting care for individuals with rare diseases. In her free time, she enjoys cooking, diving, and photographing animals and birds.
