Company
Founded in 1994, PRIMUM Public Relations is one of the most experienced companies in Poland.
Our strength is know-how, professionalism and effectiveness allowing to implement integrated marketing communication campaigns - on a local, national and international scale. We believe that exceptional campaigns draw upon compelling stories. Let us develop and embroider yours.
Network

PRIMUM Public Relations is the exclusive Polish representative of the mc group network (former Media Consulta International) associating over 80 independent public relations agencies from around the world. PRIMUM PR coordinates and implements campaigns for network Clients in Poland, and conducts activities for its Clients in other countries covered by the network.

www.mcgroup.com

Offer
Public Relations
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Public Affairs
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Event
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Digital
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Public Relations
For us, quoting S. Black: “Public relations is the art and science of achieving harmony with the environment through mutual agreement based on a true and complete information”. We develop and implement strategies for public relations activities regardless of scale - locally, nationwide or internationally. From running a press office to multifaceted campaigns and crisis communication management - professionally and effectively.
Public Affairs
We are experienced in conducting Public Affairs activities and we keep up with the dynamics of socio- political changes. We focus on transparent and consistent communication activities based on building relationships with the most important stakeholders: the government, MPs, political institutions, non- governmental organizations, opinion leaders and legislators.
Event
Events tailored to the Clients’ needs - from creative ideas, through elaborate preparations, to effective and trouble-free implementation. Congresses, galas, lifestyle events and exclusive launches - these are just a couple of examples of what we do.
Digital
Full scope of services in online and social media - we analyze the needs, prepare effective strategies and coordinate the implementation.
Board
Magdalena Zmysłowska
President of the Board
Dariusz
Zieliński
Vice President of the Board
Małgorzata Tenderenda
Vice President of the Board
Dorota Niemczynowicz
Business Development / Client Service Director
Magdalena Zmysłowska
President of the Board

President of the Board, founder and main shareholder of PRIMUM Public Relations, with more than 17 years of experience in marketing communications. Graduate of ethnology and anthropology at the Warsaw University as well as Marketing and Management at the Leon Koźminski Academy of Entrepreneurship and Management. In 1992 decided to leave her academic and pedagogical career and face the challenges of the modern market economy. Co-author and former director of a well- known National Promotional Programme “Poland Now” (“Teraz Polska”) – the first nation-wide marketing initiative promoting best Polish products and services, implemented under the patronage of the President of the Republic of Poland. Responsible for overall agency management and supporting projects and campaigns from social and economic specializations as well as counseling agency’s clients on strategic and crisis management issues.

Dariusz Zieliński
Vice President of the Board

Active in public relations and public affairs for more than 20 years, he has joined the agency in 1996, bringing in his experience gained in global public relations agencies. Earlier, he created the international network of partners of Business Foundation Company, a Polish pioneer in professional business data provision.

He is standing behind multiple integrated communications campaigns. At the agency, he is responsible for strategic counseling for a host of corporate businesses and individuals in national and international arenas in PRIMUM specializations - Lifestyle, New Technologies and Social Campaigns.

Małgorzata Tenderenda
Vice President of the Board

A graduate of Education Faculty at the University of Warsaw, Business Psychology at the Leon Kozminski Academy of Entrepreneurship and Management as well as the French Institute of Management. Graduate of Psychotherapy School at the Education and Psychological Support Centre, recommended by the Polish Psychological Association. She's been working with PRIMUM Public Relations since 1997. Małgorzata is supporting Healthcare and Social Campaigns specializations of the agency. An experienced coach and PR/PA consultant, psychological support expert. The author of complex educational programs and awareness-raising campaigns both on national and European levels. She specializes in social communication.

Dorota Niemczynowicz
Business Development / Client Service Director

More than 15 years in public relations and marketing communications, with experience of working both at pr agency as well as at large international corporations. In the years 1993-1997 responsible for PR department of AT&S and later Lucent Technologies in Poland. 1997 – 2001 PR & Market Communications Director for Lucent Technologies in Poland and Baltic Countries. In 2001 joined PRIMUM PR as Business Development Director/Client Service Director. Responsible for developing communication strategies for agency Clients and supervising public relations teams supporting Clients from “New Technologies” and “Social Campaigns” specializations.

Portfolio
Clients
PRIMUM Public Relations Sp. z o.o.
Widok Business Centre
Widok 8, 8th floor
00-023 Warszawa
Phone: +48 22/ 690 67 50
E-mail: primum@primum.pl