Servier for the Heart is a nationwide social and educational campaign that we’ve had the honor and great pleasure to implement for Servier for an incredible 20 years!
The goal of this unique campaign is to raise public awareness about the risk factors for cardiovascular diseases and the dangers they pose through broad educational efforts. The campaign emphasizes the importance of cardiovascular disease prevention and maintaining a healthy lifestyle to prevent serious outcomes. Key topics addressed include hypertension, coronary artery disease, heart attacks, heart failure, as well as pediatric heart health, and heart disease in women and seniors.
Given the impressive scope and longevity of the project, one of the key challenges has been developing compelling and impactful creative concepts. These ideas drove the communication strategies we planned and executed year after year.
